As public’s interest in Regenerative Organic Certification grows, True Grace leads the way

PEWAUKEE, Wisc. (February 1, 2023) – True Grace — a supplement brand with a mission to improve the health of people and planet through nutrient-dense products — announced today the launch of its Broccoli Microgreens Superfood Powder: the first microgreens powder on the market to be Regenerative Organic Certified® (ROC®).

ROC® products — including True Grace’s Broccoli Microgreens Superfood Powder — meet the highest standards in the world for animal welfare, farmworker fairness, and soil health. ROC® starts with USDA Organic certification as the baseline. From there, farmers meet additional criteria, most of which focus on soil health. The logic is simple: Without healthy soil, healthy food, animals, and people can’t exist. Neither can a healthy planet.

The fight for soil health has never been more urgent. Conventional farming methods degrade and destroy soil, the source of food’s nutritional value. Rodale Institute reports that produce grown today is 40% less nutrient dense than it was 50 years ago. Topsoil is disappearing rapidly, and experts estimate we have fewer than 60 harvests left on Earth if the way we farm doesn’t change.

ROC® farms and products can make the difference. Regenerative organic growing practices strive to leave soil covered in plant life and as undisturbed as possible. A variety of crops are grown in rotation, which provides the essential nutrients to support a healthy soil microbiome. Diligent use of compost and animal grazing enriches the soil. Farming like this doesn’t just put the brakes on soil degradation; it actually creates new soil.

“Regenerating nutrition from the ground up begins with soil, and that’s why we feel it’s so important to bring awareness to Regenerative Organic Certified® while building a supply chain of regenerative whole foods,” says Brian Hall, CEO of True Grace. “The health of our future depends on it. We’re proud to have partnered with an American farm to develop the first ROC® soil-grown, freeze-dried broccoli microgreen powder.”

Because True Grace uses microgreens grown in soil — not hydroponically grown microgreens — the plants are more nutrient dense and more sustainable, and they have a lower risk of mold contamination. When soil is properly cared for, it provides broccoli seedlings with the building blocks they need to create two important phytochemicals: sulforaphane and glucoraphanin. These compounds support the human body’s natural detoxification processes, as well as cellular and immune health, and they’re exclusively found in the broccoli family.*

Consumers are increasingly realizing that microgreens—the edible seedlings of herbs and vegetables—are an underrated source of nutrients. In fact, microgreens are two to 10 times more nutrient dense than their full-grown counterparts and an effective way for kids and adults alike to pack more phytonutrients into their diets. But fresh microgreens present a major challenge to consumers: They spoil quickly, meaning they lose nutrients and run the risk of contamination. By freeze-drying broccoli microgreens at their nutritional peak, True Grace maintains maximum phytonutrient density for two years in a powder form.* Just 1/4 tsp of the powder is equivalent to 3/4 cups of fresh microgreens.

To provide extra assurance to consumers, True Grace sends every lot of Broccoli Microgreens Superfood Powder for testing by Alkemist Labs. This independent, accredited botanical testing lab assesses plant purity, potency, and identity.

The Broccoli Microgreen Superfood Powder launch marks the latest milestone in True Grace’s commitment to championing regenerative agriculture. In 2021, True Grace partnered with Rodale Institute to fund important research into regenerative organic agriculture, as well as a program to help farmers who’d like to transition to this way of farming. True Grace uses regeneratively grown ingredients wherever possible, and through its charitable arm, Grace’s Garden, it funds farmers, communities, and organizations that are propelling regenerative agriculture forward.

True Grace Broccoli Microgreens Superfood Powder is available as of 2/1/23 for purchase online at truegracehealth.com, on Amazon, and in select retail health food stores across the country. The powder comes in True Grace’s earth-friendly pouches, which are recyclable at designated facilities.